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One Platform.
Every Production.

Your production runs on six disconnected tools — a scheduling spreadsheet, an approvals email thread, Slack, Frame.io, Dropbox, and someone's head for status. Routine is the one place all of it connects: financing, production, post, distribution, and marketing, on a single record, with a client portal built in.

Built for film, television, and content studios.

Routine — Production hub
Routine production hub showing the full production overview screen
15
Connected modules
2
Shared tools
1
Client-facing portal
∞
Template configurations
Fifteen modules. Two shared tools. One workflow.

The whole lifecycle,
nothing siloed.

Routine runs a film or TV title from financing to the vault — development, production, post-production, distribution with clearances, theatrical, rights & licensing, marketing and archive — plus social media, theatre, events, music, construction, finance and a vendor marketplace, with a built-in CRM and a live Client Portal tying selling, delivering and updating together.

Routine scene list
🎬

Production

Scene lists, script breakdowns, shot lists, cast and crew rosters, call sheets, and templates — everything from greenlight to wrap.

Explore Production
Routine post-production pipeline
🎛

Post-Production

Audio and video pipelines — stereo, 5.1, Atmos, stems, dubs, broadcast mixes, and more — from session setup to final delivery.

Explore Post-Production
Routine marketing campaigns
📣

Marketing

Campaigns, assets, approvals, schedules, intake forms, and templates — coordinate your marketing team from the first poster to opening night.

Explore Marketing
Routine distribution version grid showing dubbed and subtitle versions with a status dot per stage
🌐

Distribution

Version pipelines, delivery specs, checksummed transfers, a Gantt of every stage, and templates your organisation defines — plus clearances and classification per territory, with a no-account link for vendors and offices.

Explore Distribution
Routine construction build detail
🏗

Construction

Build phases, materials tracking, labour timesheets, transport logistics, and Gantt scheduling — everything from drafting to strike.

Explore Construction
Routine theatre scenes list
🎭

Theatre

Scenes, cast & crew, prop breakdowns, cue sheets, costumes, rehearsal calendars, the performance run, and budget — for live theatre companies.

Explore Theatre
Routine client portal client view
🌐

Client Portal & CRM

A built-in CRM to win the work, and a live cross-module Client Portal to keep clients updated and talking to your team — shared tools on every plan.

Explore Client Portal & CRM

Also in Routine

🎦

Development

From first draft to greenlight — screenplay import with reader's reports and cost signals, casting from the script, notes rounds, budget, waterfall and funding pack, and a private deal room per project that hands over to Production.

🎟

Theatrical

Cinema releases for independent distributors — a booking board, DCP and KDM fulfilment per screen, weekly box office compared like for like, holdovers, and settlement against what the exhibitor reported.

⚖️

Rights & Licensing

A rights catalogue, immutable agreements and an avails engine that names the contract behind every answer — with contract extraction that quotes the page, and a deals pipeline as an add-on.

🗄

Archive

One register for every element after release — negatives, masters, LTO sets, DCP drives, props and costumes — with facilities and shelves, a movement log that owns the truth, a no-account vendor link, stock counts and storage costs.

📱

Social Media

A content calendar and approval pipeline for every platform, with AI caption drafting — publishes direct to LinkedIn, with a guided manual-publish flow for the rest.

🛒

Marketplace

Find and book vendors, freelancers and equipment — or list your own services, with RFQs, quotes and bookings built in.

🎪

Events

Premieres, wrap parties and launches — invitations with RSVP, guest lists and door links, live running orders, crew shifts, seating and budgets.

🎸

Music

Touring and talent buying — routed itineraries, live day sheets, set lists, riders and settlements for the road; bookings with ranked holds, offers, contracts, invoices and venue performance for the agency.

💷

Finance

One money view across every module — rule-based alerts for overdue invoices, budget overruns and margin erosion, with explicit per-person access.

🎬 Production

The scene list your AD always wanted.

Routine's scene list is the operational heart of your production — every scene, shoot day, meal break, and company move structured exactly as your production requires. Add custom banners anywhere. Drag scenes to reorder. Filter by character, location, or day type. And see page counts across your whole schedule in real time.

Breakdowns, shot lists, roster, call sheets, and schedule — all connected to the same data, always up to date.

See the Production module
Production · Scene List
Routine scene list showing scenes organised with custom banners for shoot days and breaks
Post-Production · Pipeline configuration
Routine post-production pipeline configuration showing audio and video format pipelines
🎛 Post-Production

Every audio and video format. One pipeline view.

Manage stereo, 5.1 surround, Dolby Atmos, M&E, international dubs, broadcast mixes, audio description, and stem deliveries — each with its own configurable pipeline stages. Video formats like 4K, HDR, and Dolby Vision are tracked alongside every version.

Define your facility's exact workflow once as a template, then apply it to every new production in seconds — consistent, repeatable, and built for how post teams actually deliver.

See the Post-Production module
Marketing · Campaigns · All productions
Routine marketing campaigns overview showing all campaigns across productions
📣 Marketing

Every campaign. Every release. One view.

Create campaigns for any release type — theatrical, digital, press, awards — and manage them all from a single screen. Track pipeline progress, budget, assets, and approvals without opening a single email thread.

Build intake forms to capture briefs from clients, send vendor upload links without accounts, and create reusable campaign templates that launch any new production in seconds.

See the Marketing module
🌐 Distribution

Every version. Every territory. Every clearance.

Every title holds its language and format versions — dubs, subtitles, OV, HOH and audio description — each running its own pipeline of stages with a vendor, dates and deliverables. A licensee's delivery spec counts what has actually arrived, and every transfer carries the file name and checksum it should arrive with.

Templates are your organisation's own: a bundle sets up a territory in one click. And Clearances keeps every rights and sensitivity concern in one register, circulated to the territories and answered on a link, with classification per territory and version.

See the Distribution module
Distribution · The Lighthouse Keeper · French Theatrical Dub
Routine distribution version page showing the pipeline stage by stage with vendor, dates and status, delivery and deadline dates, formats and territory releases
Theatrical · Booking Board
Routine theatrical booking board listing cinema bookings with play dates and status for booking, DCP, KDM, box office and invoice
🎟 Theatrical

Every screen. Every settlement.

Booking a film into cinemas is hundreds of small promises: a date, a drive, a key, a return, an invoice. The booking board puts every site on one line — booking, DCP, KDM, box office, invoice — and fulfilment asks one question per screen: can it play the film?

Returns come in weekly and are compared like for like; holdovers follow visible rules; settlement works out the rental from each booking's terms and flags a short report instead of absorbing it.

See the Theatrical module
🎦 Development

Develop it. Finance it. Hand it to Production.

Import the screenplay once and the scenes, characters and page counts come from the script itself. A reader's report and cost signals on every draft, casting seeded from the speaking roles, notes rounds draft by draft, and a commercial assessment of what it costs to shoot against what it has to earn.

A finance plan per currency, a recoupment waterfall at low, mid and high receipts, a funding pack as PDFs, and a private deal room per project where you see who opened what. Greenlight, and the draft becomes Production's shooting script.

See the Development module
Development · Slate
Routine development slate showing projects by stage with days in stage, budget secured, options needing attention and active deal rooms
🗄 Archive

Every element. One register.

An archive outlives every release. Negatives, masters, LTO sets, DCP drives, props and costumes, in vaults and labs around the world — one register for all of it, with facilities and shelf trees, and a movement log that is the only way an item changes place.

Each facility gets a no-account link: the vendor confirms and dispatches retrieval requests, logs deposits you confirm into the register, and pastes stock reports that are reconciled line by line. Expected storage from the log sits beside what they invoiced.

See the Archive module
Archive · Register
Routine archive register listing film elements and production items with title, category, status, facility and shelf, and last-moved date
Construction · Timesheets
Routine construction timesheets with shareable crew links and logged hours
🏗 Construction

Set builds. Workshop to site. Fully tracked.

A standalone module for set construction companies — track every build through drafting, workshop, scenic, transport, install, and strike. Manage materials, log labour hours via shareable phone links, and schedule transport with postcode lookup.

Custom departments, hourly rates, saved addresses, and build templates mean your workshop runs the same way every time — without the spreadsheets.

See the Construction module
🎭 Theatre

Run a live show from read-through to opening night.

A purpose-built module for theatre companies — not a re-skin of film production. Structure scenes by act, generate prop and costume breakdowns with AI, build the cue stack, plan rehearsals with printable call sheets, schedule the whole run by performance type, and track budgeted vs actual to the penny.

Cast, crew, scenes, cues, and costumes all share one show record — so a script change ripples through the breakdown, the call sheet, and the cue sheet automatically.

See the Theatre module
Theatre · Rehearsals · Call sheet
Routine theatre rehearsal calendar with time-blocked sessions, cast called, and call sheet actions
Client Portal · Client View
Routine client portal showing a production's milestones with statuses and a client message box
🌐 Client Portal & CRM

Win the work, then keep the client close.

A built-in CRM tracks companies, contacts, and a deal pipeline that converts a won deal straight into a production — no re-keying, no separate sales tool. When there's work to show, one secure link gives the client a live, cross-module view of their production.

You choose which modules they see, they reply from the portal, and your team answers from a unified inbox — every message attributable, always up to date. Two shared tools, on every plan.

See the Client Portal & CRM
📚 Library

Every manual, policy, and reference doc — one search box.

The Library is your organisation's shared knowledge base, built into Routine. Module how-to guides, policies, and reference documents live in one searchable place — so a new starter finds the Production manual or the Marketplace guide without asking, and your team works from the same source of truth.

Add your own documents, filter by type, and keep everything current alongside the work it supports — no separate wiki, no lost PDFs in email.

Routine · Library
Routine Library showing searchable module manuals, policies, and reference documents with an add document button
Why Routine

Built around how productions actually work.

Routine isn't generic project management with a film skin painted on. Every module is designed around the real workflows of production, marketing, and distribution teams — the terminology you use, the structures you rely on, and the handoffs that matter.

🏢

Organisation-scoped by default

Every production, template, and configuration belongs to your organisation — completely isolated from other studios on the platform.

🔗

Connected across modules

Roster data feeds into call sheets. Scene breakdowns feed into shot lists. Production approvals flow into marketing. Distribution picks up what marketing signs off. No re-entering data.

📋

Templates for everything

Pipelines, scene lists, call sheets, campaign structures, distribution workflows — build your organisation's standard once, and every new production inherits it instantly.

📤

External access without accounts

Send vendor upload links, approval requests, and intake forms to anyone — no Routine account required on their end. Responses and assets land directly in your platform.

🎞

Scene & shot management

Full scene list with custom banners, drag reorder, breakdowns, and shot list creation from highlighted script text.

📅

Unified timeline

One schedule across production shoot days, campaign phases, and distribution milestones. Spot clashes before they happen.

✅

Approval workflows

Asset and version approvals with secure external links — no accounts needed for approvers. Responses update in real time.

🌍

Territory management

Track territory-specific versions, licensees, and deliverables. Every territory requirement visible in one distribution view.

🔒

Secure by design

Row-level security on every record. Your data stays yours — never visible to other organisations on the platform.

⚡

Real-time updates

Changes reflect across the platform instantly — no refresh, no sync delay, no version confusion between team members.

Get started

Start using Routine today.

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