From script breakdown to global distribution — Routine connects your production, post-production, marketing, and distribution teams in one platform built for film, TV, and content studios.
Built for film, television, and content studios.
Routine brings production, post-production, marketing, distribution, construction, and theatre into a single workspace — with a built-in CRM and a live Client Portal tying selling, delivering, and updating together.
Scene lists, script breakdowns, shot lists, cast and crew rosters, call sheets, and templates — everything from greenlight to wrap.
Explore Production
Audio and video pipelines — stereo, 5.1, Atmos, stems, dubs, broadcast mixes, and more — from session setup to final delivery.
Explore Post-Production
Campaigns, assets, approvals, schedules, intake forms, and templates — coordinate your marketing team from the first poster to opening night.
Explore Marketing
Version pipelines, territories, deliverables, resource scheduling, and templates — track every version from master to delivery, across every territory.
Explore Distribution
Build phases, materials tracking, labour timesheets, transport logistics, and Gantt scheduling — everything from drafting to strike.
Explore Construction
Scenes, cast & crew, prop breakdowns, cue sheets, costumes, rehearsal calendars, the performance run, and budget — for live theatre companies.
Explore Theatre
A built-in CRM to win the work, and a live cross-module Client Portal to keep clients updated and talking to your team — shared tools on every plan.
Explore Client Portal & CRMRoutine's scene list is the operational heart of your production — every scene, shoot day, meal break, and company move structured exactly as your production requires. Add custom banners anywhere. Drag scenes to reorder. Filter by character, location, or day type. And see page counts across your whole schedule in real time.
Breakdowns, shot lists, roster, call sheets, and schedule — all connected to the same data, always up to date.
See the Production module
Manage stereo, 5.1 surround, Dolby Atmos, M&E, international dubs, broadcast mixes, audio description, and stem deliveries — each with its own configurable pipeline stages. Video formats like 4K, HDR, and Dolby Vision are tracked alongside every version.
Define your facility's exact workflow once as a template, then apply it to every new production in seconds — consistent, repeatable, and built for how post teams actually deliver.
See the Post-Production module
Create campaigns for any release type — theatrical, digital, press, awards — and manage them all from a single screen. Track pipeline progress, budget, assets, and approvals without opening a single email thread.
Build intake forms to capture briefs from clients, send vendor upload links without accounts, and create reusable campaign templates that launch any new production in seconds.
See the Marketing moduleManage your entire version pipeline from a single view — Dolby Vision, SDR, theatrical, broadcast, and every territory-specific cut. Each version moves through configurable pipeline stages, with resource scheduling and deliverable tracking built in.
Organisation-level templates mean every new version pipeline is set up in seconds — consistent, repeatable, and customisable for how your post team actually works.
See the Distribution module
A standalone module for set construction companies — track every build through drafting, workshop, scenic, transport, install, and strike. Manage materials, log labour hours via shareable phone links, and schedule transport with postcode lookup.
Custom departments, hourly rates, saved addresses, and build templates mean your workshop runs the same way every time — without the spreadsheets.
See the Construction moduleA purpose-built module for theatre companies — not a re-skin of film production. Structure scenes by act, generate prop and costume breakdowns with AI, build the cue stack, plan rehearsals with printable call sheets, schedule the whole run by performance type, and track budgeted vs actual to the penny.
Cast, crew, scenes, cues, and costumes all share one show record — so a script change ripples through the breakdown, the call sheet, and the cue sheet automatically.
See the Theatre module
A built-in CRM tracks companies, contacts, and a deal pipeline that converts a won deal straight into a production — no re-keying, no separate sales tool. When there's work to show, one secure link gives the client a live, cross-module view of their production.
You choose which modules they see, they reply from the portal, and your team answers from a unified inbox — every message attributable, always up to date. Two shared tools, on every plan.
See the Client Portal & CRMThe Library is your organisation's shared knowledge base, built into Routine. Module how-to guides, policies, and reference documents live in one searchable place — so a new starter finds the Production manual or the Marketplace guide without asking, and your team works from the same source of truth.
Add your own documents, filter by type, and keep everything current alongside the work it supports — no separate wiki, no lost PDFs in email.
Routine isn't generic project management with a film skin painted on. Every module is designed around the real workflows of production, marketing, and distribution teams — the terminology you use, the structures you rely on, and the handoffs that matter.
Every production, template, and configuration belongs to your organisation — completely isolated from other studios on the platform.
Roster data feeds into call sheets. Scene breakdowns feed into shot lists. Production approvals flow into marketing. Distribution picks up what marketing signs off. No re-entering data.
Pipelines, scene lists, call sheets, campaign structures, distribution workflows — build your organisation's standard once, and every new production inherits it instantly.
Send vendor upload links, approval requests, and intake forms to anyone — no Routine account required on their end. Responses and assets land directly in your platform.
Full scene list with custom banners, drag reorder, breakdowns, and shot list creation from highlighted script text.
One schedule across production shoot days, campaign phases, and distribution milestones. Spot clashes before they happen.
Asset and version approvals with secure external links — no accounts needed for approvers. Responses update in real time.
Track territory-specific versions, licensees, and deliverables. Every territory requirement visible in one distribution view.
Row-level security on every record. Your data stays yours — never visible to other organisations on the platform.
Changes reflect across the platform instantly — no refresh, no sync delay, no version confusion between team members.
We're onboarding studios and content teams now. Tell us about your production and we'll be in touch.