A content calendar and approval pipeline built into the same platform that runs your production. Draft posts with live platform previews, route them through review, schedule across every channel — and tie every post back to the title it's promoting.
Calendar, queue, previews, and approvals — connected to the production, not floating in a separate tool.
A month-view grid of scheduled and published posts as platform-coloured chips. Click a day to see everything going out, filter by platform, status, or campaign tag.
Every post as a card with media thumbnails, platform and status badges, and a caption preview. Change status inline: draft → in review → approved → scheduled → published.
See exactly how a post will look on each platform as you type — per-platform aspect ratios, multi-image grids, carousel dots, and character-limit warnings.
Generate first-draft captions in seconds, then refine. Bundled into your plan with usage managed per organisation.
A customisable review workflow so nothing goes live without sign-off — seeded with sensible defaults you can reshape per team.
Tag posts to a campaign and link them to a title, so your social output rolls up to the slate — and the marketing team sees the whole picture.
Plan and schedule across Instagram, Facebook, X, LinkedIn, TikTok, YouTube, and Threads from a single calendar — with drag-and-drop media upload, per-platform media limits, hashtag presets, and alt text built in.
LinkedIn auto-publishing. Connect LinkedIn and let approved posts publish on schedule automatically — no manual copy-paste on the day.
Internal titles. Give each post a team-only working title so the queue stays organised, separate from the public caption.
More integrations coming. LinkedIn publishing is live; further platform integrations are on the roadmap.
Your social push isn't separate from the film — it's the last mile of the marketing campaign. Because Social lives in Routine, the poster you approved in Marketing and the release date in Distribution are the same facts your social calendar is built on.
No re-keying. Campaign, assets, and dates flow from the modules that own them.
Slate visibility. See social output across every active title, not one campaign at a time.
Tell us about your channels and we'll get you set up.